Colour theory is an art and a science as well of using colours for different purposes. Colours play various roles in many special things like graphic designing, marketing, revolutions and moments, and many other social causes like pink colour is used for spreading awareness about breast cancer. In this blog, we are going to see the use of colours in graphic designing and how colours actually help in making a product or brand more visible to the customers.
Correct use of colours in graphic designing is very crucial as it can make or break the meaning of your design.
Colours are basically divided into 3 categories:-
- Primary colours
- Secondary colours
- Tertiary colours
Primary colours (Red, Green and Blue)
Red, green and blue are the three primary colours in this world and these colours are called primary because these are not made by humans by any procedure or are not made my mixing any 2 or more colours together, they occur naturally.
These colours complement each other in a great manner and can be used together and still make a great design alone. These colours are mostly used for the highlighting purposes because of their high visibility from great distances.
Secondary colours are the colours which are made after mixing two primary colours.
Primary + Primary = Secondary
For example- Red + Green = Brown
One can easily use these colours individually, or can pair them up with each other and also with the primary and tertiary colours. Else, they look pretty cool when paired up with the opposite colour in the colour wheel.
Tertiary colours are the colours made by mixing up 2 or more secondary colours. Tertiary colours include the maximum number of colours among the three colour categories. Also, tertiary colours can be made by mixing equal amounts of primary and secondary colours together.
Secondary + Secondary = Tertiary
For example- Yellow + Orange = Amber
Primary + Secondary = Tertiary
For example- Red + Orange = Vermillion
Using tertiary colours for designing is easier than the other categories because of the high range of colours. We can make beautiful designs by using all of the colours at one time as they look pretty good together in one frame.
Black and White
Black and white, 2 most important colours when it comes to graphic designing, fashion, or any other sector which defines beauty. These colours act as best backgrounds and every design is started on a black or a white plane. In fact, one can easily design a very beautiful logo or design using just these 2 colours.
These colours are also used to make shades of other colours by mixing them with respective colours. If we mix black with a colour then it makes a darker shade of the colour and if we mix white with any colour then it makes a lighter shade of the colour depending upon the proportion of colours mixed with each other.
One can use just one colour from those categories and black and white and still make a very beautiful design.
Graphic Designer creates visual concepts to communicate to people. It includes a combination of images, words, and ideas to convey information to an audience. Its created especially to produce a specific effect. There are various tools to build an innovative design. They are one of the most essential parts.
Various tools of graphic designing include abode tools, sketch up, CAD, etc. There are various tools that a graphic designer needs for his/her work but adobe tools are considered to be the most advanced as well as used tools worldwide.
PHOTO EDITING: Adobe photoshop
It is used to edit raster images. Raster images are the ones that are created by a combination of various pixels. Photoshop helps in various things such as color correction, image editing, special effects, etc. Though there have been many editing software which has come out after adobe photoshop none could be even close to replacing photoshop. Photoshop provides advanced techniques and tools. If one knows how to use these tools efficiently they help in creating a beautiful effect.
1. Easy editing of raster images.
2. Quick file export
3. Worldwide use and is compatible with any laptop.
4. Aids in professional editing.
VECTOR CREATION: Adobe illustrator
In earlier times coral draw was used to create vectors. But now Adobe Illustrator has efficiently replaced Corel draw. They are highly useful in creating different types of vector images.
- Create Logos, Icons.
- To create various vector illustrator
- To build web graphic
- Easy to use
- Aids in creating creatives
BOOK / REPORT / MAGAZINE DESIGN: Adobe Indesign
Adobe InDesign is used to create magazines, reports, catalogs, and books. We have easy tools and accessibility. You can create any type of document you want in this very easily.
- Used to Write Reports, Magazines, Catalogs, and Books.
- Easy to use
- easy export options
- Very efficient