Tag: SEO

Google Analytics, Google Search Console, Google Business listing

Google Analytics, as the name suggests, is a free Web analytics service that gives you statistics and basic analytical tools for search engine optimization (SEO) and other marketing purposes. It lets you track your flash, video, website traffic, social networking sites, and applications. The service is available to anyone with a Google account. There are various benefits of google analytics as it is completely free of cost, there is no need to purchase, subscribe, or anything other benefits as the data collected is ongoing and real-time data which enables us to make reports, compare metrics and check performance on whatever basis you want. Google Analytics features include Customs reports, Data visualization toolset-mail based sharing and communication, integration with other Google products, such as AdWords and Website Optimizer.

Google monitors, maintains and troubleshoots your site’s presence in Google search results with the help of a free service called Google Search Console. It helps you understand and improve how Google sees your site. You don’t need to sign up for the search console to be included in your Google Search results. Its benefits are as it helps us in tracking the progress of content marketing efforts, provide us insight into SEO performance, enable tracking your site’s mobile compatibility, and even Google can find and index your site. Search Console makes sure that google that has access to your content, helps you monitor spam issues to keep your site clean and to remove old content and submit new content to crawl. You can find a lot of detailed data on website traffic, site error, search results, and more.

Business listings in the map that you see at the top of the center of Google’s first page results usually are referred to as the Google Local Listings. These tend to show up when you search for a location followed by something else like ‘Delhi lawyers’. These local search results are different from the organic results and sponsored pay per click listings. Google also has a free online business listing service that is integrated with the Google search engine called Google My Business. This helps small, local businesses like restaurants, plumbers, landscapers, etc. by introducing them to SEO, SEM(Search Engine Marketing) which can help these businesses to create an online presence which is vital in today’s digital age. Businesses can ensure that they show up in Google search and Maps with correct, up-to-date information by creating a listing with Google My Business. They can also ensure people write positive reviews that can help their business.

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a practice that is required to improve a website’s visibility and ranking in search results. It focuses on creating free and organic traffic. It is very crucial for any website.

 

Search engines are a platform to conduct searches. There are various search engines including Google, Yahoo, and Bing being the major once. There are also some less known search engines like Baidu (China), Yandex (Russia), and Naver (South Asia). Though this matter only when working on international strategy.

Amongst all, it is most important to consider google rankings as they have the largest market share and are most widely used.

In a google search engine page, there are 10 organic results in middle with few adds at top and bottom.

Our goal is to get our page on the first page with relevant keywords and organic results. According to research, 71% of traffic is from the first page. In fact, the top 5 organic listings give the highest results (68% clicks). It is important to ensure that your site is healthy and well optimised. The trick is to make sure that you optimise for the right keywords to engage the right customers.

SEO Practices

There are various practices to do SEO, namely, white hat, grey hat, and black hat. In very simple terms white hat SEO follows the best practices that are laid out by Google and other search engines to follow. Black hat practices consider manipulative practices and go against the grain. They lead to penalties and are known for more churn and burn practices. Grey hat is somewhere between both of them. One must follow white hat practices only they are widely acceptable and ethical.

Types of SEO :

  1. ON-PAGE SEO: On-page SEO is done by optimising page elements. Content, keywords, and metadata are considered in this. Metadata is the area that describes other data. It is done in the source code in the head. It includes the title (in blue), URL (green), and description (black) that is displayed in the search result. Considering content it must have quality content, keywords must fit in naturally and must be properly organised.
  2. OF PAGE SEO: its also known as off-site SEO. It includes acquiring links, social media, etc. Google gives ranks to pages according to authority. The website can acquire higher authority by getting links from various websites but these links must be relevant and are of good quality. A good social media presence also plays a role indirectly in increasing the SEO of the website.
  3. TECHNICAL SEO: It includes code and structure of the page. Some important points include creating a site map (structure of the website) which can easily be linked to google search console. Though people tend to ignore it redirect and error pages play an important role in SEO. They must be understood properly to be used properl