Google Analytics, as the name suggests, is a free Web analytics service that gives you statistics and basic analytical tools for search engine optimization (SEO) and other marketing purposes. It lets you track your flash, video, website traffic, social networking sites, and applications. The service is available to anyone with a Google account. There are various benefits of google analytics as it is completely free of cost, there is no need to purchase, subscribe, or anything other benefits as the data collected is ongoing and real-time data which enables us to make reports, compare metrics and check performance on whatever basis you want. Google Analytics features include Customs reports, Data visualization toolset-mail based sharing and communication, integration with other Google products, such as AdWords and Website Optimizer.
Google monitors, maintains and troubleshoots your site’s presence in Google search results with the help of a free service called Google Search Console. It helps you understand and improve how Google sees your site. You don’t need to sign up for the search console to be included in your Google Search results. Its benefits are as it helps us in tracking the progress of content marketing efforts, provide us insight into SEO performance, enable tracking your site’s mobile compatibility, and even Google can find and index your site. Search Console makes sure that google that has access to your content, helps you monitor spam issues to keep your site clean and to remove old content and submit new content to crawl. You can find a lot of detailed data on website traffic, site error, search results, and more.
Business listings in the map that you see at the top of the center of Google’s first page results usually are referred to as the Google Local Listings. These tend to show up when you search for a location followed by something else like ‘Delhi lawyers’. These local search results are different from the organic results and sponsored pay per click listings. Google also has a free online business listing service that is integrated with the Google search engine called Google My Business. This helps small, local businesses like restaurants, plumbers, landscapers, etc. by introducing them to SEO, SEM(Search Engine Marketing) which can help these businesses to create an online presence which is vital in today’s digital age. Businesses can ensure that they show up in Google search and Maps with correct, up-to-date information by creating a listing with Google My Business. They can also ensure people write positive reviews that can help their business.