Fields of Digital Marketing- Content Marketing, Social Media Marketing and E-mail Marketing

Digital Marketing includes all marketing methods and channels you can use to promote products or services on the internet as well as on electronic devices, electronic billboards, videos, apps, podcasts, radio channels, etc to reach the targeted audience. Digital marketing is on the rise and a new way to reach more and more consumers and identify their interests and analyze campaigns and content to understand what is working and what isn’t. Digital marketing is different from internet marketing as digital marketing can be done via mobile devices, apps, and video games, etc. Digital channels guide prospects and help a marketer to be in touch with their existing customers through various strategies to be followed on various channels of digital marketing. Based on ongoing interaction with the consumers’ digital marketers have the opportunity to create personalized relevant content to build a deep relationship with customers. To move customers along the buying cycle and improve experience almost all the marketers are using digital marketing tools.

Content Marketing

It is creating and sharing valuable relevant content that is meant to stimulate interest in its products and services to attract prospects and convert them into customers. Its goal is to reach potential consumers. By giving relevant content consistently, it builds a strong relationship with the customers for the long term. The tools of content marketing include blogs, ebooks, webinars, etc. A Marketer creates content after analyzing their customers and targets audience preferences.

Benefits :
Brand Awareness
Website Traffic
Client Engagement
Media Visibility

Social Media Marketing

Social Media Marketing is done through social networking sites as a marketing tool these include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, etc and also enable two-way communication. Brand awareness is the primary goal of social media marketing. It helps a marketer to increase brand exposer and establish trust by providing them relevant content on social media through SMM. It can also be used as a channel for direct sales.
Creates Goodwill
Brand Awareness
Establish a relationship with customers
Draw customer attention

E-Mail Marketing

Sending commercial messages to a group of people using e-mail is e-mail marketing. It maintains a database of different types of consumers and sending them email alerts. It is one of the most effective channels of digital marketing. A marketer interacts with their potential clients to visit their website and to have a look over the product, its benefits, and other attributes. This method builds loyalty as well as increase conversion rate. In E-Mail marketing, a marketer can other channels also to get a lead and have more customers.

Benefits :
Easy to track
Target potential customers