Colour theory is an art and a science as well of using colours for different purposes. Colours play various roles in many special things like graphic designing, marketing, revolutions and moments, and many other social causes like pink colour is used for spreading awareness about breast cancer. In this blog, we are going to see the use of colours in graphic designing and how colours actually help in making a product or brand more visible to the customers.
Correct use of colours in graphic designing is very crucial as it can make or break the meaning of your design.
Colours are basically divided into 3 categories:-
- Primary colours
- Secondary colours
- Tertiary colours
Primary colours (Red, Green and Blue)
Red, green and blue are the three primary colours in this world and these colours are called primary because these are not made by humans by any procedure or are not made my mixing any 2 or more colours together, they occur naturally.
These colours complement each other in a great manner and can be used together and still make a great design alone. These colours are mostly used for the highlighting purposes because of their high visibility from great distances.
Secondary colours are the colours which are made after mixing two primary colours.
Primary + Primary = Secondary
For example- Red + Green = Brown
One can easily use these colours individually, or can pair them up with each other and also with the primary and tertiary colours. Else, they look pretty cool when paired up with the opposite colour in the colour wheel.
Tertiary colours are the colours made by mixing up 2 or more secondary colours. Tertiary colours include the maximum number of colours among the three colour categories. Also, tertiary colours can be made by mixing equal amounts of primary and secondary colours together.
Secondary + Secondary = Tertiary
For example- Yellow + Orange = Amber
Primary + Secondary = Tertiary
For example- Red + Orange = Vermillion
Using tertiary colours for designing is easier than the other categories because of the high range of colours. We can make beautiful designs by using all of the colours at one time as they look pretty good together in one frame.
Black and White
Black and white, 2 most important colours when it comes to graphic designing, fashion, or any other sector which defines beauty. These colours act as best backgrounds and every design is started on a black or a white plane. In fact, one can easily design a very beautiful logo or design using just these 2 colours.
These colours are also used to make shades of other colours by mixing them with respective colours. If we mix black with a colour then it makes a darker shade of the colour and if we mix white with any colour then it makes a lighter shade of the colour depending upon the proportion of colours mixed with each other.
One can use just one colour from those categories and black and white and still make a very beautiful design.
Typography is the study of type and fonts. It is the art or procedure of arranging, presenting text for printing. It involves selecting typefaces, size, line length, and spacing. Typography is the visual component of the written word. The two primary functions of typography are the presentation of the text in a manner that is not only easy to read but also visually engaging.
Typeface and Font
A typeface is a design style that comprises a myriad of characters of varying sizes and weights, whereas a font is a graphical representation of text character. Put simply, a typeface is a family of related fonts, while fonts refer to the weights, widths, and styles that constitute a typeface. Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone.
Serif and Sans Serif
Serif means ‘foot’ in Latin. Serif fonts have “feet” on each of their strokes. Serif font is mostly used in the printing of large babies of text as for newspapers, magazines, etc. Serif font is easy to read because the little feet carry your eye from letter to letter. Common Serif fonts are Times New Roman, Garamond, Georgia, etc.
Sans means “without” in Latin which makes Sans Serif font are those with no feet at the strokes of the letters. Sans Serif is easy to read if they are large because they are very simple. Sans Serif is usually used for a small portion of the text, like headlines and captions as it is easier to read off the computer screen. Common Sans Sherif fonts are Arial, Helvetica, etc. Sans Serif typeface is more modern in appearance than Serif.
Establishing hierarchy is one of the most vital principles of typography. Typographical hierarchy aims to create a clear distinction between prominent pieces of copy that should be noticed and read first, and standard text copy. Hierarchy is used to guide the reader’s eye to whatever is more important. A typographic hierarchy is a system that uses typography – the size, font, and layout of different pieces of text – to create a hierarchical division that can show users where to look for specific kinds of information. It is an organizing system for establishing order in a set of data. By creating different sizes, shapes, and blocks of text, developers can direct the user’s eye to the information that an audience needs the most, or otherwise categorize that information visually for the audience. Generally, typographic hierarchy is a discipline that is very useful in Web design and graphic design to get more specific results. Hierarchy can be created using sizing, color, contrast, and alignment.